D. A. Ratliff offers insight and tips to prepare an author to interview on the best medium for marketing their book—the radio.
“Me? Do an Interview? On the Radio?”
D. A. Ratliff
Writing is a solitary endeavor when putting words on paper or a computer screen. However, authors can rarely accomplish the marketing of said writing alone.
The myriad of marketing opportunities can be confusing and, for authors, finding the right platform for promoting a book offers a variety of choices. One thing to remember is that reading is a private experience. The reader and words are all that is necessary. However, communication of a book’s content and its appeal to a reader is essential to getting a book into a reader’s hands.
The writing gurus (there are many) encourage authors to write pithy cover blurbs and create an attractive cover design to attract readers. The problem is that there are only a finite number of customers in brick-and-mortar bookstores or pursuing online booksellers, at any one given time. How does a…
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